Little hats go big for innocent and Age UK's Big Knit

Date: 27th July 2015 | Category: News


For the first time ever, Age UK and innocent’s favourite little Big Knit hats will be going life-sized to help raise money for Age UK - and keep heads warm and stylish this winter.

innocent Big Knit have teamed up with Oliver Bonas to create a range of hand-knitted hats for the whole family, inspired by their favourite little hats from the past 11 years.

The hand-knitted 100% wool collection includes stripy hats, hats with pompoms, hats with a touch of neon and even little baby hats with fetching bunny ears, meaning there’s a hat for everyone (they make a really good Christmas present too).

Every Big Knit hat sold will help Age UK keep older people warm and well with a minimum of £5 from every adult hat and £3 from every kids’ hat going to help those who need it most.
To get involved, check out or #bigknit

About the Big Knit range at Oliver Bonas
The range of 6 life-sized Big Knit hats will be available in Oliver Bonas stores up and down the country and online at from October. The adult hats are £18 each and the kids hats are £12. Age UK will receive a minimum donation of £5 from every adult hat and £3 from every kids’ hat sold. The behatted smoothies will be back on shop shelves from February, with 25p from each Big Knit smoothie sold going to Age UK.

About The Big Knit
Each winter, one older person dies needlessly every eight minutes because of the cold. Now in its 12th year, The Big Knit returns and budding milliners across the UK are being asked to knit miniature woolly hats to adorn innocent smoothie bottles. For each behatted smoothie sold, innocent will donate 25p to Age UK to help older people keep warm in winter.


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